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Herbalife 24 Ironman

Triathlete Heather Jackson Signs with Herbalife 24

heather-jackson-herbalifeHeather Jackson is excited to announce an exclusive sponsorship with global nutrition company, Herbalife. With an extensive history of supporting champion athletes and sporting teams worldwide, Jackson is especially excited to join the ranks of this health and fitness-driven company.

With triathlete Heather having a standout year in 2012, including a course record-breaking victory at the Wildflower Triathlon as well as 3rd place at the Ironman 70.3 World Championships, we are excited for what’s in store in 2013. Her sheer drive and carnal need to win make her one of the most consistent triathletes out there, finishing 4th place or better at every race in 2012. This includes a 4th place finish at the 2012 XTERRA World Championships- the very first XTERRA race of her career.

Herbalife is a global nutrition company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. With products catering to weight management, energy & fitness, heart health and more, Herbalife knows the meaning of a successful healthy lifestyle. In addition, Herbalife brings overwhelming support to communities in need and children’s nutrition through its Herbalife Family Foundation, as well as support and sponsorship to world class athletes, teams, and events all over the world.

Heather is especially excited to be adding Herbalife’s Herbalife24 nutrition line to her everyday training regimen. This comprehensive line is designed to fuel and empower athletes 24 hours a day. With products including Herbalife24 Hydrate, Herbalife 24 Prolong and  Herbalife24 Rebuild Strength, this full nutrition line is the perfect compliment to Heather’s nonstop training program.

“I couldn’t be more excited to join the Herbalife team. I have been consuming the Herbalife24 products in my training and recovery and know that they are going to bring me to a new level of racing this year. The Herbalife24 product line provides the nutrition your body needs not just during training, but also before you train, after…24 hours a day. Just as important, the people behind this brand- Dr. John Heiss, Casey Weaver, and everyone else I’ve had the opportunity to meet at Herbalife are truly into helping athletes get the most out of their bodies and maximizing athletic performance. They train and race themselves, which meant a lot to me. I know this is going to be an incredible partnership,” says Jackson.

“We couldn’t be more excited to work with Heather. She’s an incredible athlete, and most importantly, a true competitor and the type of person we want to be working with. With any athlete we align with, we look for true partnerships. With Heather and her team this was apparent from day one,” stated Weaver, World Wide Category Manager for Sports and Fitness for Herbalife.

“2013 will be a big year for Herbalife24 performance nutrition products. Having an athlete like Heather provide feedback on formula prototypes through the development of new products will be invaluable to us,” concluded John Heiss, PhD, Director of Sports and Fitness for World Wide Product Marketing for Herbalife.

Wattie Ink. is excited to see the force we know Heather can become with the addition of the Herbalife nutrition line to her everyday training program.

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Herbalife 24

Pacific Sports LLC and Herbalife Ltd. Announce Five-Year Title Sponsorship Agreement for Los Angeles Triathlon

Event Name Will Change to Herbalife Triathlon Los Angeles

Herbalife Ltd. (NYSE: HLF) and Pacific Sports LLC, producer of the annual Los Angeles Triathlon, today announced a five-year agreement naming Herbalife as title sponsor and the event will now be known as Herbalife Triathlon Los Angeles. The triathlon will be held on Sunday, September 30, 2012 with registration opening on December 5, 2011.

“We are thrilled Herbalife wanted to step up to the title sponsorship role and make a long-term commitment to the L.A. event and the sport of triathlon,” said Jack Caress, president & CEO of Pacific Sports and race director for the event. “With Herbalife’s roots in Los Angeles, it is a perfect partnership for an L.A.-centric event that has an international field, and we feel that Herbalife’s nutritional products mirror the focus of our competitors: the pursuit of healthy, active lives,” Caress added.
In early 2011, the Los Angeles triathlon was voted the best destination triathlon in the country by online and traditional triathlon publications. Competitors in the Herbalife Triathlon Los Angeles can choose between two distances: Olympic distance (swim 0.9 miles; cycle 24 miles; run 6.2 miles) and Sprint distance (swim 0.4 miles; cycle 20 miles; run 3.1 miles), as well as a bike-only segment (24 miles) and 3-person relay teams.

“The Herbalife Triathlon Los Angeles is a terrific opportunity for everyone to compete in a world-class event and experience Los Angeles in a unique way,” said Herbalife Chairman and CEO Michael O. Johnson. “Hundreds of our independent distributors and employees have participated in this event since we first began sponsoring it in 2008.”

Companies can also field teams to compete in mixed-relays in the Corporate Challenge. “This is a great way for people to get started in the sport of triathlon and build their skills, along with camaraderie and teamwork,” added Johnson.

The Los Angeles event began in 2000 and has become the West Coast’s premier triathlon. Recognized as one of the top destination triathlons in the country, it features a point-to-point course from Venice Beach to downtown Los Angeles, providing participants the opportunity to explore scenic and historic Los Angeles. The L.A. event is one of seven events in the Race to the Toyota Cup in the Life Time Triathlon Series. Over the past 12 years, the L.A. Triathlon field has been comprised of recreational, elite amateur and professional triathletes, made up of competitors from an average of 35 states, plus the District of Columbia, 11 countries, and features a pro purse of $40,000.

For more information log on to www.LAtriathlon.com or follow the event on Facebook.